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PRIVACY POLICY

 

PRIVACY POLICY

  1. INFORMATION ABOUT THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE RESPONSIBLE PARTY

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about the handling of your personal data when using our website. Personal data refers to all data that can personally identify you.

1.2 The responsible party for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Shop Name. The responsible party for the processing of personal data is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data.

1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the responsible party). You can recognize an encrypted connection by the string "https://" and the lock symbol in your browser’s address bar.

  1. DATA COLLECTION WHEN VISITING OUR WEBSITE

When using our website purely for informational purposes, i.e., if you do not register or otherwise provide us with information, we only collect the data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

  • Our visited website
  • Date and time at the time of access
  • Amount of data sent in bytes
  • Source/reference from which you came to the page
  • Browser used
  • Operating system used
  • IP address used (if applicable: in anonymized form)

Processing is carried out in accordance with Art. 6(1)(f) GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be shared or used in any other way. However, we reserve the right to review the server log files retrospectively if there are specific indications of unlawful use.

  1. COOKIES

To make your visit to our website more attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e., after you close your browser (so-called session cookies). Other cookies remain on your device and allow us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). When cookies are set, they collect and process certain user information such as browser and location data as well as IP address values. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie.

Cookies
Cookies are partly used to simplify the ordering process by saving settings (e.g., remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is processed by individual cookies implemented by us, the processing takes place either in accordance with Art. 6(1)(b) GDPR for the execution of the contract or in accordance with Art. 6(1)(f) GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the visit to the site.

We may cooperate with advertising partners who help us make our online offering more interesting for you. For this purpose, cookies from partner companies may also be stored on your hard drive (third-party cookies) when you visit our website. If we cooperate with the aforementioned advertising partners, you will be individually and separately informed about the use of such cookies and the scope of the information collected in the following paragraphs.

Please note that you can set your browser to inform you about the setting of cookies and decide individually about their acceptance or exclude the acceptance of cookies for certain cases or generally. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find this information for the respective browsers under the following links:

Please note that if you do not accept cookies, the functionality of our website may be restricted.

4) CONTACTING US
When contacting us (e.g., via contact form or email), personal data is collected. The data collected in the case of a contact form is evident from the respective contact form. This data is stored and used solely for the purpose of responding to your request or for contacting you and the associated technical administration. The legal basis for processing the data is our legitimate interest in responding to your request in accordance with Art. 6(1)(f) GDPR. If your contact is aimed at concluding a contract, then an additional legal basis for processing is Art. 6(1)(b) GDPR. Your data will be deleted after the final processing of your inquiry, provided that it can be inferred from the circumstances that the matter in question has been conclusively clarified and there are no statutory retention obligations.

5) DATA PROCESSING WHEN OPENING A CUSTOMER ACCOUNT AND FOR CONTRACT PROCESSING
In accordance with Art. 6(1)(b) GDPR, personal data will continue to be collected and processed if you provide it to us for the execution of a contract or when opening a customer account. The data collected is evident from the respective input forms. The deletion of your customer account is possible at any time and can be done by sending a message to the above-mentioned address of the responsible party. We store and use the data you provide for contract processing. After complete processing of the contract or deletion of your customer account, your data will be blocked with consideration to tax and commercial law retention periods and deleted after these periods have expired, unless you have expressly consented to further use of your data or a legally permitted further data use has been reserved by us, about which we will inform you accordingly below.

6) USE OF YOUR DATA FOR DIRECT ADVERTISING
6.1 Subscription to our email newsletter
If you subscribe to our email newsletter, we will regularly send you information about our offers. The only required information for sending the newsletter is your email address. Any further data that may be provided is voluntary and is used to address you personally. For sending the newsletter, we use the so-called double opt-in procedure. This means that we will only send you an email newsletter once you have expressly confirmed that you consent to receiving the newsletter. We will then send you a confirmation email in which you are asked to confirm, by clicking a corresponding link, that you wish to receive the newsletter in the future.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6(1)(a) GDPR. When registering for the newsletter, we store your IP address as entered by the Internet service provider (ISP) as well as the date and time of registration to be able to trace any possible misuse of your email address at a later date. The data we collect when you register for the newsletter is used exclusively for promotional purposes via the newsletter. You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a message to the responsible party mentioned at the beginning. After you unsubscribe, your email address will be immediately removed from our newsletter distribution list unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is legally permitted and about which we inform you in this declaration.

6.2 Sending of email newsletters to existing customers
If you have provided us with your email address during the purchase of goods or services, we reserve the right to regularly send you offers for similar goods or services from our range by email. We do not need to obtain separate consent from you for this. The data processing is based solely on our legitimate interest in personalized direct advertising in accordance with Art. 6(1)(f) GDPR. If you initially objected to the use of your email address for this purpose, we will not send any emails. You are entitled to object to the use of your email address for the above-mentioned advertising purposes at any time with effect for the future by notifying the responsible party mentioned at the beginning. You will only incur transmission costs according to the base tariffs. Upon receipt of your objection, the use of your email address for advertising purposes will be immediately stopped.

7) DATA PROCESSING FOR ORDER PROCESSING
**7.1 The personal data we collect will be passed on to the transport company responsible for delivery as part of the contract processing, to the extent that this is necessary for the delivery of the goods. We pass on your payment data to the commissioned credit institution as part of the payment processing, provided that this is necessary for the payment processing. If we use payment service providers, we explicitly inform you of this below. The legal basis for the disclosure of the data is Art. 6(1)(b) GDPR.

7.2 Use of payment service providers (payment service providers)

  • Paypal
    When paying via PayPal, credit card via PayPal, direct debit via PayPal, or - if offered - "purchase on account" or "installment payment" via PayPal, we pass on your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal") as part of the payment processing. The transfer takes place in accordance with Art. 6(1)(b) GDPR and only to the extent necessary for the payment processing.

PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal, or - if offered - "purchase on account" or "installment payment" via PayPal. For this purpose, your payment data may be passed on to credit agencies based on PayPal's legitimate interest in determining your solvency in accordance with Art. 6(1)(f) GDPR. The result of the credit check regarding the statistical probability of default is used by PayPal for the purpose of deciding on the provision of the respective payment method. The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. Among other factors, but not exclusively, address data is included in the calculation of the score values. Further data protection information, including information on the credit agencies used, can be found in PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full

You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the contractual payment processing.

  • SOFORT
    When selecting the "SOFORT" payment method, payment processing is carried out via the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "SOFORT"), to whom we pass on the information provided during the order process along with the information about your order in accordance with Art. 6(1)(b) GDPR. SOFORT GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). The transfer of your data takes place exclusively for the purpose of payment processing with the payment service provider SOFORT and only to the extent necessary for this. Further information on the data protection provisions of SOFORT can be found at the following internet address: https://www.klarna.com/sofort/datenschutz

8) CONTACTING YOU FOR A REVIEW REMINDER
Own review reminder (not sent by a customer review system)
We use your email address for a one-time reminder to submit a review of your order for the review system we use, provided that you have expressly consented to this during or after your order in accordance with Art. 6(1)(a) GDPR.

9) USE OF SOCIAL MEDIA: SOCIAL PLUGINS

9.1 Facebook Plugins with Shariff Solution

Special additional customs clearance costs and/or import duties are not included in the price and are the responsibility of the customer.

Our website uses social plugins ("plugins") from the social network Facebook, operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook").

To increase the protection of your data when you visit our website, these buttons are not fully integrated as plugins but are instead embedded using an HTML link. This type of integration ensures that when you access a page on our website containing such buttons, no connection is made with Facebook's servers. If you click the button, a new browser window will open, taking you to Facebook's page, where you can interact with the plugins (possibly after entering your login details).

Facebook Inc., based in the USA, is certified under the US-European Privacy Shield framework, ensuring compliance with EU data protection standards.

For the purpose and scope of data collection and the further processing and use of data by Facebook, as well as your rights and settings options to protect your privacy, please refer to Facebook's data protection information: https://www.facebook.com/policy.php.

9.2 Google+ Plugins with Shariff Solution

Our website uses social plugins ("plugins") from the Google+ social network, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").

To increase the protection of your data when you visit our website, these buttons are not fully integrated as plugins but are instead embedded using an HTML link. This type of integration ensures that when you access a page on our website containing such buttons, no connection is made with Google+ servers. If you click the button, a new browser window will open, taking you to the Google+ page, where you can interact with the plugins (possibly after entering your login details).

Google LLC, based in the USA, is certified under the US-European Privacy Shield framework, ensuring compliance with EU data protection standards.

For the purpose and scope of data collection and the further processing and use of data by Google, as well as your rights and settings options to protect your privacy, please refer to Google's data protection information: https://www.google.com/intl/de/policies/privacy/.

9.3 Instagram Plugin with Shariff Solution

Our website uses social plugins ("plugins") from the online service Instagram, operated by Instagram LLC, 1601 Willow Rd, Menlo Park, CA 94025, USA ("Instagram").

To increase the protection of your data when you visit our website, these buttons are not fully integrated as plugins but are instead embedded using an HTML link. This type of integration ensures that when you access a page on our website containing such buttons, no connection is made with Instagram's servers. If you click the button, a new browser window will open, taking you to Instagram's page, where you can interact with the plugins (possibly after entering your login details).

Instagram LLC, based in the USA, is certified under the US-European Privacy Shield framework, ensuring compliance with EU data protection standards.

For the purpose and scope of data collection and the further processing and use of data by Instagram, as well as your rights and settings options to protect your privacy, please refer to Instagram's data protection information: https://help.instagram.com/155833707900388/.

10) ONLINE MARKETING

10.1 DoubleClick by Google

This website uses the online marketing tool DoubleClick by Google, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("DoubleClick").

DoubleClick uses cookies to serve ads relevant to users, improve campaign performance reports, or prevent a user from seeing the same ads multiple times. Google records which ads are displayed in which browser via a cookie ID and can thus prevent them from being shown multiple times. Processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 para. 1 lit. f GDPR.

Additionally, DoubleClick can track conversions related to ad requests using cookie IDs. For example, this occurs when a user sees a DoubleClick ad and later uses the same browser to visit the advertiser's website and make a purchase. According to Google, DoubleClick cookies do not contain personally identifiable information.

Due to the marketing tools used, your browser automatically establishes a direct connection to Google's server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our knowledge: By integrating DoubleClick, Google receives the information that you have accessed the corresponding part of our internet presence or clicked on an ad from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or are not logged in, the provider may obtain and store your IP address.

If you wish to object to participation in this tracking process, you can disable cookies for conversion tracking by setting your browser to block cookies from the domain www.googleadservices.com, https://www.google.de/settings/ads, whereby this setting will be deleted if you delete your cookies. Alternatively, you can learn more about setting cookies and adjust your settings at the Digital Advertising Alliance website at www.aboutads.info. Finally, you can set your browser to notify you about the placement of cookies and decide on their acceptance individually or exclude the acceptance of cookies for specific cases or in general. If cookies are not accepted, the functionality of our website may be limited.

Google LLC, based in the USA, is certified under the US-European Privacy Shield framework, ensuring compliance with EU data protection standards.

You can find more information about DoubleClick by Google’s data protection policies at: https://www.google.de/policies/privacy/.

10.2 Use of Google AdWords Conversion Tracking

This website uses the online advertising program "Google AdWords" and within the framework of Google AdWords, the conversion tracking service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We use Google AdWords to draw attention to our attractive offers on external websites with the help of advertising media (so-called Google AdWords). In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. We aim to show you advertising that is of interest to you, make our website more interesting to you, and achieve a fair calculation of advertising costs.

The cookie for conversion tracking is set when a user clicks on a Google-served AdWords ad. Cookies are small text files that are stored on your computer system. These cookies generally expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies cannot therefore be tracked via the websites of AdWords customers. The information obtained using the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. Customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that personally identifies users. If you do not wish to participate in tracking, you can block this use by deactivating the Google Conversion Tracking cookie via your Internet browser under user settings. You will then not be included in the conversion tracking statistics. We use Google AdWords based on our legitimate interest in targeted advertising pursuant to Art. 6 para. 1 lit. f GDPR.

Google LLC, based in the USA, is certified under the US-European Privacy Shield framework, ensuring compliance with EU data protection standards.

You can find more information about Google’s data protection policies at: https://www.google.de/policies/privacy/.

You can permanently disable cookies for ads by adjusting your browser software settings to prevent their storage, or by downloading and installing the browser plugin available at the following link: https://www.google.com/settings/ads/plugin?hl=de.

Please note that certain functions of this website may not be available or may be limited if you disable the use of cookies.

11) WEB ANALYTICS SERVICES

Google (Universal) Analytics

  • Google Universal Analytics

This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses cookies, which are text files stored on your computer that allow an analysis of your use of the website. The information generated by the cookie about your use of this website (including the shortened IP address) is usually transmitted to a Google server in the USA and stored there.

This website uses Google Analytics exclusively with the extension "_anonymizeIp()", which ensures the anonymization of the IP address by shortening it and excludes a direct personal reference. As a result, your IP address is shortened by Google within the member states of the European Union or in other contracting states of the Agreement on the European Economic Area before transmission. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. In these exceptional cases, this processing is carried out pursuant to Art. 6 para. 1 lit. f GDPR based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.

 

In unserem Auftrag wird Google diese Informationen benutzen, um Ihre Nutzung der Website auszuwerten, um Reports über die Websiteaktivitäten zusammenzustellen und um weitere mit der Websitenutzung und der Internetnutzung verbundene Dienstleistungen uns gegenüber zu erbringen. Die im Rahmen von Google Analytics von Ihrem Browser übermittelte IP-Adresse wird nicht mit anderen Daten von Google zusammengeführt.

Sie können die Speicherung der Cookies durch eine entsprechende Einstellung Ihrer Browser-Software verhindern; wir weisen Sie jedoch darauf hin, dass Sie in diesem Fall gegebenenfalls nicht sämtliche Funktionen dieser Website vollumfänglich werden nutzen können. Sie können darüber hinaus die Erfassung der durch das Cookie erzeugten und auf Ihre Nutzung der Website bezogenen Daten (inkl. Ihrer IP-Adresse) an Google sowie die Verarbeitung dieser Daten durch Google verhindern, indem Sie das unter dem folgenden Link verfügbare Browser-Plugin herunterladen und installieren:

https://tools.google.com/dlpage/gaoptout?hl=de

Alternativ zum Browser-Plugin oder innerhalb von Browsern auf mobilen Geräten klicken Sie bitte auf den folgenden Link, um ein Opt-Out-Cookie zu setzen, der die Erfassung durch Google Analytics innerhalb dieser Website zukünftig verhindert (dieses Opt-Out-Cookie funktioniert nur in diesem Browser und nur für diese Domain, löschen

Sie Ihre Cookies in diesem Browser, müssen Sie diesen Link erneut klicken): Google Analytics deaktivieren

Google LLC mit Sitz in den USA ist für das us-europäische Datenschutzübereinkommen „Privacy Shield“ zertifiziert, welches die Einhaltung des in der EU geltenden Datenschutzniveaus gewährleistet.

Diese Website verwendet Google Analytics zudem für eine geräteübergreifende Analyse von Besucherströmen, die über eine User-ID durchgeführt wird. Beim erstmaligen Aufrufen einer Seite wird dem Nutzer eine eindeutige, dauerhafte und anonymisierte ID zugeteilt, die geräteübergreifend gesetzt wird. Dies ermöglicht es, Interaktionsdaten von verschiedenen Geräten und aus unterschiedlichen Sitzungen einem einzelnen Nutzer zuzuordnen. Die User-ID enthält keine personenbezogenen Daten und übermittelt solche auch nicht an Google.

Der Datenerhebung und -speicherung über die User-ID kann jederzeit mit Wirkung für die Zukunft widersprochen werden. Hierfür müssen Sie Google Analytics auf allen Systemen deaktivieren, die Sie nutzen, beispielsweise in einem anderen Browser oder auf Ihrem mobilen Endgerät.

Die Deaktivierung können Sie mithilfe eines Browser-Plugins von Google (https://tools.google.com/dlpage/gaoptout?hl=de) vornehmen. Alternativ zum Browser-Plugin oder innerhalb von Browsern auf mobilen Geräten klicken Sie bitte auf den folgenden Link, um ein Opt-Out-Cookie zu setzen, der die Erfassung durch Google Analytics innerhalb dieser Website zukünftig verhindert (dieses Opt-Out-Cookie funktioniert nur in diesem Browser und nur für diese Domain, löschen Sie Ihre Cookies in diesem Browser, müssen Sie diesen Link erneut klicken): Google Analytics deaktivieren

Weitere Hinweise zu Universal Analytics finden Sie hier: https://support.google.com/analytics/answer/2838718?hl=de&ref_topic=6010376

12) RETARGETING/ REMARKETING/ EMPFEHLUNGSWERBUNG Facebook Custom Audience über das Pixel-Verfahren

Usage of Information by Google Analytics

Google will use this information on our behalf to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website usage and internet usage to us. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.

You can prevent the storage of cookies by adjusting your browser software settings accordingly; however, please note that in this case, you may not be able to fully use all functions of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google as well as the processing of this data by Google by downloading and installing the browser plugin available at the following link:

https://tools.google.com/dlpage/gaoptout?hl=de

Alternatively, to the browser plugin or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent the future collection of your data by Google Analytics within this website (this opt-out cookie only works in this browser and only for this domain, and if you delete your cookies in this browser, you will need to click this link again): Deactivate Google Analytics.

Google LLC, based in the USA, is certified under the US-European data protection agreement "Privacy Shield," which ensures compliance with the level of data protection applicable in the EU.

This website also uses Google Analytics for cross-device analysis of visitor flows conducted via a user ID. Upon the first visit to a page, the user is assigned a unique, permanent, and anonymized ID, which is set across devices. This enables interaction data from different devices and sessions to be assigned to a single user. The User ID does not contain any personal data and does not transmit such data to Google.

You can object to the collection and storage of data via the User ID at any time with effect for the future. For this, you must deactivate Google Analytics on all systems you use, such as a different browser or on your mobile device.

You can deactivate this using a Google browser plugin (https://tools.google.com/dlpage/gaoptout?hl=de). Alternatively, to the browser plugin or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent future data collection by Google Analytics within this website (this opt-out cookie only works in this browser and only for this domain, and if you delete your cookies in this browser, you will need to click this link again): Deactivate Google Analytics.

Further information on Universal Analytics can be found here: https://support.google.com/analytics/answer/2838718?hl=de&ref_topic=6010376

Retargeting/Remarketing/Recommendation Advertising

Facebook Custom Audience via Pixel Process

This website uses the "Facebook Pixel" from Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). With explicit consent, user behavior can be tracked after they have seen or clicked on a Facebook ad. This process serves to evaluate the effectiveness of Facebook ads for statistical and market research purposes and can help optimize future advertising efforts.

The collected data is anonymous to us, meaning it does not allow us to identify the users. However, the data is stored and processed by Facebook, making a connection to the respective user profile possible, and Facebook can use the data for its own advertising purposes according to the Facebook data usage policy (https://www.facebook.com/about/privacy/). This allows Facebook and its partners to display ads on and off Facebook. Additionally, a cookie may be stored on your computer for these purposes. These processing activities only occur with your explicit consent under Article 6(1)(a) of the GDPR.

Consent to the use of the Facebook Pixel may only be given by users who are at least 13 years old. If you are younger, please ask your legal guardians for permission.

Facebook Inc., based in the USA, is certified under the US-European data protection agreement "Privacy Shield," ensuring compliance with the level of data protection applicable in the EU.

To deactivate the use of cookies on your computer, you can set your internet browser so that no cookies can be placed on your computer in the future or cookies already placed can be deleted. Disabling all cookies may result in some functions on our website not being available. You can also deactivate the use of cookies by third-party providers like Facebook on the following website of the Digital Advertising Alliance: https://www.aboutads.info/choices/

Google AdWords Remarketing

Our website uses the functions of Google AdWords Remarketing, which allows us to advertise for this website in Google search results as well as on third-party websites. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). For this purpose, Google sets a cookie in your browser, which automatically allows interest-based advertising through a pseudonymous Cookie ID based on the pages you have visited. Processing is based on our legitimate interest in the optimal marketing of our website under Article 6(1)(f) of the GDPR.

Further data processing only occurs if you have agreed with Google that your web and app browsing history will be linked with your Google account and information from your Google account will be used to personalize ads you view on the web. In this case, if you are logged into Google during your visit to our website, Google uses your data together with Google Analytics data to create and define target audience lists for cross-device remarketing. For this, your personal data is temporarily linked with Google Analytics data by Google to create target audiences.

You can permanently deactivate the setting of cookies for ad preferences by downloading and installing the browser plugin available at the following link: https://www.google.com/settings/ads/onweb/.

Alternatively, you can find out about the setting of cookies and make settings on the Digital Advertising Alliance's website at www.aboutads.info. Finally, you can set your browser to notify you when cookies are set and individually decide whether to accept them or exclude the acceptance of cookies for certain cases or in general. Non-acceptance of cookies may limit the functionality of our website.

Google LLC, based in the USA, is certified under the US-European data protection agreement "Privacy Shield," which ensures compliance with the level of data protection applicable in the EU.

Further information and the privacy policy regarding advertising and Google can be viewed here:

https://www.google.com/policies/technologies/ads/

Data Subject Rights

13.1 The applicable data protection law grants you comprehensive data subject rights (rights to information and intervention) vis-à-vis the data controller regarding the processing of your personal data, about which we inform you below:

  • Right of Access pursuant to Article 15 GDPR: You have the right to obtain information about your personal data processed by us, the processing purposes, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned storage period or the criteria for determining the storage period, the existence of a right to rectification, erasure, restriction of processing, objection to processing, the right to lodge a complaint with a supervisory authority, the source of your data if it was not collected by us, the existence of automated decision-making including profiling and, if applicable, meaningful information about the logic involved and the significance and intended consequences of such processing for you, as well as your right to be informed of the guarantees pursuant to Article 46 GDPR when your data is transferred to third countries;

  • Right to Rectification pursuant to Article 16 GDPR: You have the right to have incorrect data concerning you corrected without delay and/or to have your incomplete data stored by us completed;

  • Right to Erasure pursuant to Article 17 GDPR: You have the right to request the erasure of your personal data under the conditions set out in Article 17(1) GDPR. However, this right does not exist, in particular, if the processing is necessary for exercising the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest, or for the establishment, exercise, or defense of legal claims;

  • Right to Restriction of Processing pursuant to Article 18 GDPR: You have the right to request the restriction of the processing of your personal data as long as the accuracy of your data is being verified if you refuse the erasure of your data due to unlawful data processing and instead request the restriction of the processing of your data if you need your data to assert, exercise, or defend legal claims after we no longer need this data for its intended purpose, or if you have objected for reasons related to your particular situation, as long as it has not yet been determined whether our legitimate reasons prevail;

  • Right to Notification pursuant to Article 19 GDPR: If you have exercised the right to rectification, erasure, or restriction of processing vis-à-vis the data controller, the latter is obligated to inform all recipients to whom the personal data concerning you has been disclosed of this rectification or erasure of the data or restriction of processing unless this proves impossible or involves disproportionate effort. You have the right to be informed about these recipients.

  • Right to Data Portability pursuant to Article 20 GDPR: You have the right to receive your personal data, which you have provided to us,

 

 

13.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA BASED ON OUR OVERRIDING LEGITIMATE INTEREST IN THE CONTEXT OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME WITH FUTURE EFFECT FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE AFFECTED DATA. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS, AND FREEDOMS, OR IF THE PROCESSING SERVES THE ASSERTION, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSES OF SUCH MARKETING. YOU CAN EXERCISE THIS RIGHT AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE AFFECTED DATA FOR DIRECT MARKETING PURPOSES.

14) DURATION OF STORAGE OF PERSONAL DATA

The duration of the storage of personal data depends on the respective statutory retention period (e.g., commercial and tax retention periods). After the expiration of the period, the corresponding data is routinely deleted, provided it is no longer required for contract fulfillment or initiation and/or we have no legitimate interest in further storage.